Entering the Out of Home Market Case Study Example | Topics and Well Written Essays - 500 words

Entering the Out of Home Market - Case Study Example However, one must remember no matter how revolutionary or unique a product is, it is not an assurance that it will be successful when offered to the buying public especially if it is competing with lower-priced, strategically marketed and well managed products. Nonetheless, there is a high probability that MagicADs can gain an advantage since this technology has already been successful in the South East Asia market garnering the advertising projects of industry giants such as Sony Ericsson, Diageo, Coca-Cola, Adidas, Swatch and Unilever. This, together with a pipeline of innovative / unique products at various stages of development can give the advertising firm an edge in the 'Out of home' advertising sector. MagiqADs will still need to verify this claim by conducting an intensive feasibility study- one which does not only identify the competitors and market segments but also specifies the financial and technical requirements of the project. I assume this will be conducted as this the standard operating procedure especially for large scale marketing. Perhaps what MagiqADs can do is to launch a test run of its product and evaluate the response of the 'spectators' of the advertising medium.