The integrated marketing communication analysis Assignment

The integrated marketing communication analysis - Assignment Example It is quite important to launch a strong advertisement campaign and public relations program with for developing good consumer relationship. For this purpose prospective sponsor may be contacted and a detailed advertisement campaign may be discussed. The e print, online constituents of the campaign should be designed to demonstrating stunning visuals unique to the PMP experience. The print advertisements should appear in the issues of publications that are widely circulated and their readers are people who have interest in electronic entertainment. The online campaign should be designed to showcase the unique user interface that allows consumers to easily navigate media content on PMP. Innovation in technologies can change the landscape of an entire industry with astonishing speed. Even set businesses may fail to bridge the discontinuity and wither away, while newcomers with novel concepts or methods rise to dominance. Almost all industries similar patterns of transformation when a new product or process technology emerges. A look at one industry in which innovation has been the key to success can throw light on these patterns and help identify the qualities that determine whether a firm will survive the encounter with dramatic technological change. Contemporary media companies continue to grow and expa... Contemporary media companies continue to grow and expand, the challenges of staying globally competitive become increasingly difficult. The transnational media corporations have become important features of today's global economic landscape. Most of such corporations operate in preferred markets with an obvious preference toward one's home market. Integrated Marketing Communication Integrated marketing is a disciplined approach for communicating about the Company 's target customers and partners. It is used for the purpose of advancing its goals and strategic vision. The integrated marketing program focuses many objectives including following main objectives: Improving the perspective and know-how of prospective customers Building awareness and support among influencersIncreasing the number of prospective customers Improving organizational communications The integrated marketing communication analysis is necessary before launching the marketing campaign of the new product like Sky+ PMP. It can be done two phases. The first phase should analyse the retail marketing and the second should explore the online marketing. Background Sky+ Portable Media Player (PMP) is being launched after successful launch of Sky+ in 2001. Then it was re-launched with a renewed marketing drive and new pricing model introduced in 2003. But the company has to launch a very expensive marketing campaign. This service offers a personal video recorder fully integrated with a Sky Digital decoder. It used an internal hard drive. It allows to record, pause live television and instantly rewind. Although these features are quite unique but similar products have already been launched in some countries such as America and Japan with Tivo. The Sky